Streaming & OTT

YouTube Leans Into Shoppable Ads Ahead of NewFronts Panel

The platform is experimenting with browsable product images

an ad of a smiling asian woman with two smaller boxes underneath her photo with a flower and spray
YouTube is introducing browsable products into videos. YouTube

By Scott Nover

June 18, 2020

Amid a pandemic that has wreaked havoc on brick-and-mortar shopping, YouTube wants to make it easier for retailers to display their inventory to online video watchers.

Scott Nover
@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.
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