YouTube Debuts Targeting Tools to Help Marketers Reach the Growing Legion of Cord Cutters

It aims to enable better engagement with ‘Light TV Viewers’


YouTube is launching targeting tools to better help marketers engage with hard-to-reach audiences, a growing problem for marketers eager to engage with viewers abandoning linear TV in droves.

The launch, announced today, will give advertisers the ability to engage audiences watching live TV on YouTube as well as those watching on-demand videos on the video-sharing network via traditional TV sets.

The new services let brands reach YouTube audiences on computers, mobile phones and tablets in Google Ads (formerly AdWords) as well as Display and Video 360 (formerly DBM).

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