YouTube Debuts Targeting Tools to Help Marketers Reach the Growing Legion of Cord Cutters

It aims to enable better engagement with ‘Light TV Viewers’

TV is now the fastest growing screen on YouTube. YouTube

YouTube is launching targeting tools to better help marketers engage with hard-to-reach audiences, a growing problem for marketers eager to engage with viewers abandoning linear TV in droves.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.