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Google removed “in-stream” classification from the name of one of its video formats. The change comes at a time when buyers are questioning whether they can trust the inventory the video giant sells.
In-Stream Ads will now be called Skippable Ads, the company wrote in a blog post that also went to buyers in an email yesterday, according to an email seen by Adweek. The company said this change will not impact campaign or management workflow, but instead was made “to more accurately describe the ad format.”