YouTube Announces New Policies in Response to Advertisers’ Child Safety Concerns

Letter goes out to brands, agencies and influencers

Today's letter follows a similar memo sent to partners last week. Illustration: Ron Goodman for Adweek

YouTube took additional steps today to address a controversy that erupted earlier this month over child safety issues, sending a letter to brands, media buyers and top content creators detailing new initiatives to help protect underage users and prevent ads from running adjacent to offensive or illegal content.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.
@joshsternberg Josh Sternberg is the former media and tech editor at Adweek.
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.