YouTube Announces New Policies in Response to Advertisers' Child Safety Concerns

Letter goes out to brands, agencies and influencers

YouTube took additional steps today to address a controversy that erupted earlier this month over child safety issues, sending a letter to brands, media buyers and top content creators detailing new initiatives to help protect underage users and prevent ads from running adjacent to offensive or illegal content.

The letter, which was acquired by Adweek, went out to a large swath of companies and agencies, many of which will also be contacted by the Google-owned platform on a one-to-one basis, according to parties with direct knowledge of the matter.

Several major advertisers, including Disney, Nestle, McDonald’s, AT&T and Epic Games, pulled or “paused” their YouTube ad buys last week after a 20-minute video posted by blogger Matt Watson demonstrated how pedophiles use comment threads on videos—many of which feature minors engaged in seemingly harmless activities—to network and share links to pornography.

YouTube’s letter is largely seen as a direct response to Watson’s video...



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