The Future of Identity

Xandr’s Brian Lesser on Partnerships, M&A and Overcoming the Cookie Crisis

'CTV is to 2020 what programmatic was to display 2011'

the xandr logo
Xandr believes its efforts over the last two years will help partners overcome the demise of the cookie. Xandr
Headshot of Ronan Shields
By Ronan Shields

January 31, 2020

Few executives have the instant name recognition of Brian Lesser: CEO of AT&T’s ad-tech unit Xandr, former chief executive of GroupM in North America, and Adweek’s Executive of the Year in 2018.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

Recommended articles
Related Articles
the state of california outlined in front of an eye
The Future of Identity

‘Careful What You Wish For,’ Ad-Tech Firms Respond to Privacy Mandateicon-image

By Ronan Shields

new york times building
Ad Tech

How The New York Times Is Revising Its Digital Playbookicon-image

By Ronan Shields, Sara Jerde

the xandr logo
The Future of Identity

Xandr’s Brian Lesser on Partnerships, M&A and Overcoming the Cookie Crisisicon-image

By Ronan Shields

iab tech lab graphic
Ad Tech

Ad Tech Is Trying to Rebuild the Industry From the Ground Upicon-image

By Ronan Shields

Microlearning
View All

Do You Know How to Reach, Engage and Delight Connected Consumers?

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Targeting People, Not Profiles

You Might Like

Affiliate Marketing Reimagined

By Awin

For Travel Brands, Customer Loyalty Is Up for Grabs

By Colleen Coulter

TikTok Strategies Your Brand Needs to Master

By Kate Kenner Archibald, CMO, Dash Hudson

The Evolving Conversation on Health and Wellness

By Twitter