Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium
Meanwhile, consortium announces new measurement standard and plots Q4 launch
AppNexus was bought for $1.6 billion by AT&T.
When it started last year, the Advertising ID Consortium promised to level the playing field in the digital advertising sector, amassing the support of dozens of independent ad-tech companies eager to reduce advertisers’ reliance on “the duopoly.”
