Ad Tech

Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium

Meanwhile, consortium announces new measurement standard and plots Q4 launch

AppNexus was bought for $1.6 billion by AT&T.

By Ronan Shields

September 20, 2018

When it started last year, the Advertising ID Consortium promised to level the playing field in the digital advertising sector, amassing the support of  dozens of independent ad-tech companies eager to reduce advertisers’ reliance on “the duopoly.”

Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.
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