Weeks after unveiling its newly branded sell-side wares, AT&T’s Xandr has kicked off its annual Relevance conference by announcing it’s brought in Bloomberg and Vudu as participants in its premium video marketplace, Community.
AT&T’s ad-tech ambitions were laid bare when it splashed $1.6 billion on AppNexus, the then-leading voice in the “independent ad-tech movement,” in a move that complemented its blockbuster purchase of Time Warner, now WarnerMedia.
The telco’s programmatic advertising offering has since been housed within its Xandr unit, which it trumpeted at its
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