AT&T Unveils Xandr, Its Newly Rebranded Ad-Tech Unit

Telco also announces collaborations with Altice and Frontier Communications

AT&T has unveiled the overhaul of its advertising and analytics unit headed by advertising CEO Brian Lesser. Xandr

AT&T today announced the rebrand of its AdCo unit, unveiling Xandr at its inaugural Relevance Conference in Santa Barbara, Calif.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.