Programmatic

AT&T Unveils Xandr, Its Newly Rebranded Ad-Tech Unit

Telco also announces collaborations with Altice and Frontier Communications

AT&T has unveiled the overhaul of its advertising and analytics unit headed by advertising CEO Brian Lesser.Xandr
By Ronan Shields

September 25, 2018

AT&T today announced the rebrand of its AdCo unit, unveiling Xandr at its inaugural Relevance Conference in Santa Barbara, Calif.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

Recommended articles
Related Articles

Programmatic

Adobe’s New Partnership With Roku Will Help Advertisers Engage With 27 Million OTT Viewers

By Ronan Shields

A black background with white on the sides with the Afdin logo in the middle

Programmatic

AdFin’s Bid to Bring Transparency to Programmatic Ends as It Shutters Its Doors

By Ronan Shields

Programmatic

5 Things Marketers Need to Know About Adobe Summit 2019

By Ronan Shields

Programmatic

LiveIntent Is Preparing to Debut Its Own Onboarding Service

By Ronan Shields

Microlearning
View All


Mastering the Art and Science of Subscriber Care


How to Use Video at Every Stage of the Customer Journey


The Keys to Building Your Customer Identity Framework


Why Marketers Need Collaborative Work Management

You Might Like


How to Make Linear TV Advertising More Accountable

By Kaustubh Singh, Senior Product Manager, TV Marketplace, Xandr


15th Annual ADCOLOR Awards: Honoring the DEI Champions Who Go Above and Beyond

By Adweek Content Studio


The Next Era of Video Is About Demand Gen

By Brightcove


Busting 5 Common Myths About AI in Content Creation

By Connatix