Programmatic

AT&T Unveils Xandr, Its Newly Rebranded Ad-Tech Unit

Telco also announces collaborations with Altice and Frontier Communications

AT&T has unveiled the overhaul of its advertising and analytics unit headed by advertising CEO Brian Lesser.Xandr
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By Ronan Shields

September 25, 2018

AT&T today announced the rebrand of its AdCo unit, unveiling Xandr at its inaugural Relevance Conference in Santa Barbara, Calif.

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Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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