PepsiCo, which generated more than $70 billion in sales last year, manages a number of well-known brands, from Cheetos and Tostitos to Rockstar and Pepsi. Instead of just taking a broad approach to promoting each one, however, the food and beverage giant prefers a more narrow focus.
“No doubt, we’re a big and diverse company, and there’s a lot of advantages that come from that,” said Jeff Swearingen, svp and head of PepsiCo’s global demand accelerator team, speaking at Adweek’s Elevate:
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