White Ops Launched a PSA to Increase Public Awareness About Ad Fraud

The hope is that consumers will understand how vulnerable their computers are

Malware can take over users' internet-connected devices and then generate fake ad impressions. White Ops

In the last few weeks, ad fraud has been propelled into the public spotlight, with U.S. Senators, the FBI and the online industry’s largest names waxing lyrical on its potential societal damage.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.