What Is Ad Fraud and How Does It Happen?

It's costing brands more than $50 million a day

Perhaps the biggest marketing issue facing brands in the digital age is ad fraud. Brands putting money into a system want to know, quite reasonably, where that money goes—to which site and to which audience.

Juniper Research released a report in May that found brands “lose” $51 million per day, or about $19 billion a year, on fraudulent ads. And if nothing is done to curb this, Juniper reports that by 2022, that number will be $44 billion per year.

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