Mobile Marketing

When Apple’s IDFA Changes Hit 'Nobody Really Knows' What To Expect

Mobile advertising sector stares into the abyss as privacy changes loom

a silhouette of a hand holding a lock and in the background the apple shape logo with the words
Apple's iOS update is largely expected to make advertising on its devices much harder. SOPA Images/Getty Images
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By Andrew Blustein

April 9, 2021

The industry is waiting with bated breath ahead of Apple’s imminent iOS update, which will severely limit tracking and ad targeting across Apple’s mobile devices—and impact the $105 billion U.S. mobile-ad industry.

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Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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