When Apple’s IDFA Changes Hit ‘Nobody Really Knows’ What To Expect

Mobile advertising sector stares into the abyss as privacy changes loom

a silhouette of a hand holding a lock and in the background the apple shape logo with the words
Apple's iOS update is largely expected to make advertising on its devices much harder. SOPA Images/Getty Images

The industry is waiting with bated breath ahead of Apple’s imminent iOS update, which will severely limit tracking and ad targeting across Apple’s mobile devices—and impact the $105 billion U.S. mobile-ad industry.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.