The Future of Identity

California Prop 24 Passes: What Marketers Need to Know

Digital media should expect a tighter definition of what 'personal information' is and who has access to it

The proposals are an overhaul of CCPA, which some said had been targeted by lobbyists. Californians for Consumer Privacy
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By Ronan Shields

November 4, 2020

Away from the drama of the U.S. presidential election and the potential impact those results will have on Big Tech, digital marketers will be paying attention to a more local ballot initiative in California where privacy is on the docket.

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Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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