California Prop 24 Passes: What Marketers Need to Know

Digital media should expect a tighter definition of what 'personal information' is and who has access to it

Away from the drama of the U.S. presidential election and the potential impact those results will have on Big Tech, digital marketers will be paying attention to a more local ballot initiative in California where privacy is on the docket.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in