IAB Tech Lab Releases Data Deletion Spec Ahead of CCPA Enforcement

California is set to begin enforcing its sweeping privacy law in less than a month

the state of california in pink
Enforcement of CCPA begins July 1. Pixabay, Unsplash

With enforcement of the California Consumer Privacy Act on the horizon, the IAB Tech Lab has released a new spec to address a core issue of data deletion.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.