IAB Tech Lab Releases Data Deletion Spec Ahead of CCPA Enforcement

California is set to begin enforcing its sweeping privacy law in less than a month


With enforcement of the California Consumer Privacy Act on the horizon, the IAB Tech Lab has released a new spec to address a core issue of data deletion.

CCPA gives internet users the right to request a publisher or vendor to delete the data that has been collected on them. The publisher or vendor has 10 days to respond to confirm receipt of that request, and 45 days delete the data from the moment it received the request.

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