What Advertisers Want to Know About Programmatic

Tackling ad auctions, data leakage, what to measure and in-housing

Advertisers are looking for the warning signs of inefficiencies in their online spend iStock

Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the media industry.

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@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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