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Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the media industry.
Research firm eMarketer asserts that $46 billion in ad dollars will be spent using such technologies in 2018 and that more than 82 percent of U.S. display ad spend will be purchased using programmatic technologies by 2020.
However, some of the biggest names in marketing are already calling out opaque practices of the ad-tech sector meaning serious questions must be answered.