General

What Advertisers Want to Know About Programmatic

Tackling ad auctions, data leakage, what to measure and in-housing

Advertisers are looking for the warning signs of inefficiencies in their online spendiStock
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By Ronan Shields

October 5, 2018

Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the media industry.

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Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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