The Wall Street Journal, Barron's Group Emphasize First-Party Data to Advertisers

Executives showcased new data on changing consumer behavior at the NewFronts


In an especially challenging year for print media advertising, The Wall Street Journal and Barron’s Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic.

“There’s a lot that is challenging in the world right now, but choosing with whom you advertise should not be one of those things,” said the company’s global chief revenue officer, Josh Stinchcomb, at the beginning of the presentation, which included pretaped segments, an extended live discussion and a very brief Q&A.

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