The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers
Executives showcased new data on changing consumer behavior at the NewFronts

The Wall Street Journal and Barron's Group executives addressed advertisers today during their joint NewFronts event.
WSJ

In an especially challenging year for print media advertising, The Wall Street Journal and Barron’s Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic.