The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

Executives showcased new data on changing consumer behavior at the NewFronts

The Wall Street Journal and Barron's Group executives addressed advertisers today during their joint NewFronts event. WSJ

By Sara Jerde

June 24, 2020

Key insight:

The Journal released a print ad guarantee that lets advertisers rerun their ads if they did not meet certain benchmarks.

In an especially challenging year for print media advertising, The Wall Street Journal and Barron’s Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.