Video Ads and Brand Experiences Work Better Together in Streaming

Giveaways and recommendations help drive brand awareness

While live events and sports remain uncertain, brands can step in to aid content discovery on streaming platforms. Magna, IPGLab, Roku

Connected TV usage among consumers has been sky-high through the Covid-19 pandemic, but many viewers are still struggling to find what to stream. That dilemma can become a brand marketer’s goldmine if they prioritize brand experiences that encourage content discovery, according to new research.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.