Twitter announced Monday that its in-stream video ads are now available to publishers’ audiences worldwide, rather than being limited to their home markets.
In-stream video ads debuted in the U.S. in April 2017, enabling publishers to monetize their organic video content, and they have been expanded to nearly 20 other markets over the past year including Australia, Brazil and Spain.
Vice president of publisher products Mike Park said publishers’ earnings from in-stream video ads more than doubled in the first half of the year compared with the first six months of 2017, adding that up to 60 percent of the audiences for many publishers originate from global markets.
Park added that Twitter heard feedback from many publishers that they wanted the opportunity to monetize their organic video content outside of their home markets.
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