TransUnion to Buy Tru Optik

The nation's third-largest credit reporting agency wants in on the CTV boom

transunion tru optik logos
TransUnion invested in Tru Optik in 2019. TransUnion, Tru Optik

TransUnion, the country’s third-largest credit reporting agency, is buying data company Tru Optik in a deal understood to be worth north of $100 million.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.