Earlier this week, the U.S. Department of Justice indicted several foreign nationals alleging a digital advertising fraud scheme worth more than $30 million.
This followed an FBI-led investigation aided by the trade group the Trustworthy Accountability Group (TAG). In the first half of this year, TAG rolled out a beta version of a platform for ad-tech companies to share intel on suspicious activity with each other as well as with law enforcement.
Dubbed the “TAG threat exchange,” the platform lets participants, such as buy- and sell-side ad tech, communicate different types of attacks on their respective networks, such as IP addresses that generate fraud or data centers generating large volumes of bot traffic and/or malware.
“At the end of the day, it’s certainly the idea to start passing big information and big databases over to law enforcement,” said Mike Zaneis, CEO of TAG.
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