Programmatic

This Company Is Paying People to Decline Cookies

The sweepstakes campaign is giving $100 cash giveaways to 40 winners

Illustration of two people shaking hands and exchanging cash in the handshake
Educating consumers about what they’re accepting and opting into is a priority for Klaviyo.KrizzDaPaul/Getty Images
Headshot of Trishla Ostwal
By Trishla Ostwal

May 17, 2022

You visit a website and, as usual, it prompts you to either accept or decline cookies. But this time it’s different: You decline the cookies. And that could make you a Klaviyo contest winner.

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Headshot of Trishla Ostwal

Trishla Ostwal

Trishla is Adweek's tech policy reporter.

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