You visit a website and, as usual, it prompts you to either accept or decline cookies. But this time it’s different: You decline the cookies. And that could make you a Klaviyo contest winner.
Unfortunately, prompting people to accept or decline cookies is ineffective when roughly half the consumers in the U.S. tend to click “accept,” despite knowing their data is being tracked for better search results and relevant ad targeting, per poll results by YouGov via The Drum.
Although

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