The Trade Desk Joins Alternative Ad-Tech Coalition Prebid

It's the first demand-side platform to join

Logos of the trade desk and prebid
Getting The Trade Desk onboard at Prebid is likely to increase the rate of adoption of alternatives to existing tech standards. The Trade Desk, Prebid

The trials and tribulations of independent ad tech are well documented, and in recent years many of these companies have formed a myriad of coalitions to help members better compete with the duopoly of Facebook and Google, with Amazon quickly rising behind them.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.