Ad Tech

The Trade Desk Joins Alternative Ad-Tech Coalition Prebid

It's the first demand-side platform to join

Logos of the trade desk and prebid
Getting The Trade Desk onboard at Prebid is likely to increase the rate of adoption of alternatives to existing tech standards. The Trade Desk, Prebid

By Ronan Shields

November 21, 2019

The trials and tribulations of independent ad tech are well documented, and in recent years many of these companies have formed a myriad of coalitions to help members better compete with the duopoly of Facebook and Google, with Amazon quickly rising behind them.

Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
Recommended articles
You Might Like

Are You Really Listening to the Conversation on Social?

By NetBase Quid

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

150 Marketing Execs Share Their Outlook for the Post-Pandemic World

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}