The Trade Desk Joins Alternative Ad-Tech Coalition Prebid

It's the first demand-side platform to join

The trials and tribulations of independent ad tech are well documented, and in recent years many of these companies have formed a myriad of coalitions to help members better compete with the duopoly of Facebook and Google, with Amazon quickly rising behind them.

Today, one of the more eminent coalitions, Prebid, received a significant boost by signing on The Trade Desk, an ad-tech company worth nearly $11 billion, as its newest member. The Trade Desk will be the first demand-side platform to join the coalition’s ranks.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in