The Pandemic Is Testing Ad Tech’s Business Model

Subscription revenue offers some stability in these uncertain times

A somewhat pixelated $100 bill
The pandemic is providing some companies with the opportunity to tout their stability. Getty Images

The coronavirus pandemic has highlighted the volatility of the typical revenue model in ad tech, whereby companies are largely reliant on taking a percentage of media spend and is accelerating the push for more stable modes of income.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.