Comcast Is Working With Spectrum and Viacom on a Blockchain-Based Identity Solution  

Data transfer technology Blockgraph poised for rollout in 2019


Comcast’s advertising unit today announced it is working with Spectrum Reach and Viacom on a blockchain-based offering that will help it better match audience data with advertisers in a privacy-compliant way to target ads across screens.

Dubbed Blockgraph, the new initiative involves an “identity layer” on which media owners can offer advertisers audience targeting at scale in a manner that better ensures the privacy of their viewers and also helps protect them from data leakage.

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