The IAB Tech Lab Has a Campaign Strategy to Educate the Public About Ad Tech

Leaders in the industry want to overcome the cookie decline with PSAs to explain the value exchange of content for data

The ad-tech sector of the media industry has, whether fair or not, a reputation for creepiness. And in light of seismic changes that affect their businesses (like Google eliminating third-party ad targeting and federal and state data privacy legislation), these companies are now piecing together an education campaign to explain the benefits they bring to the public.