The Ad-Tech Industry Is Failing to Meet Heightened Consumer Expectations of Privacy

Survey finds 88% of US adults believe it's important to know how their data is shared

collage of computer screens with eyeballs looking out at the user
Passing user consent along the ad-tech value chain has proven to be a complicated issue. Getty Images

The California Consumer Privacy Act came into effect on New Year’s Day, and despite last-ditch efforts to comply with the most stringent U.S. data privacy laws yet, many in the media industry feel unprepared.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.