Ad Tech

The Ad-Tech Industry Is Failing to Meet Heightened Consumer Expectations of Privacy

Survey finds 88% of US adults believe it's important to know how their data is shared

collage of computer screens with eyeballs looking out at the user
Passing user consent along the ad-tech value chain has proven to be a complicated issue. Getty Images
By Ronan Shields

January 6, 2020

The California Consumer Privacy Act came into effect on New Year’s Day, and despite last-ditch efforts to comply with the most stringent U.S. data privacy laws yet, many in the media industry feel unprepared.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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