The Current State of Digital Measurement by Attribution Is Flawed
Algorithms exploit the flaw in walled gardens
The current state of digital marketing measurement is similarly problematic.
Kacy Burdette
My great grandfather Lawrence “Chubby” Woodman invented the fried clam on July 3, 1916, in front of his restaurant, Woodman’s, on the North Shore of Massachusetts. When the Depression hit, the restaurant business was slow, and Chubby tried his hand at gambling.
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