The Co-founder of Sparrow Advisers on Ad-Tech’s Foibles—and Its Future

Ana Milicevic talks about her big-picture approach, her company's genesis and, of course, Jeff Goldblum

The consultant talks about her big-picture approach
The consultant talks about her big-picture approach. Courtesy of Sparrow Advisers

Ana Milicevic will tell you that ad tech runs in her blood. Born in Serbia to a television-director mother and an engineer father, she found early on that she felt most at home at the middle ground of both the glamorous world of media and the hard-wired world of technology. That passion led her to start a software company in her dorm room, snatch a position at the UN and take roles at a handful of global leaders in the ad-tech space.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

This story first appeared in the Sept. 23, 2019, issue of Adweek magazine. Click here to subscribe.
@swodinsky Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.