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Snapchat is welcoming two new companies into its Mobile Measurement Partner program: mobile marketing infrastructure company Tenjin and deep linking provider Branch.io.
More than $5 billion was spent on application install and re-engagement advertising in 2016, according to Statista.
Ran Milo, vice president of marketing at ad automation platform provider and Snapchat Mobile Measurement Partner Bidalgo, touted app install campaigns on Snapchat, saying, “It’s been our experience that the better informed a user is prior to installing and opening an app, the more value they’ll generate after install.
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