Stop Chasing Data and Start Discovering Insights

Don't fall victim to false statistical significance with your creative measurement

Discuss new partnerships, organizational structures and strategies for reliable measurement at NexTech, Dec. 6–8. In-person and virtual passes are available. Sign up now to save 25%.

My first job out of college was at Google. I didn’t know much about marketing at the time, let alone what marketing meant at Google, but it was the best offer I had by a mile. 

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