SpringServe Partners With Protected Media to Cut Down on Video Ad Fraud and Fake Traffic

Partnership brings prebid and postbid verification to mobile platform

As video ad spend skyrockets, fraudsters are looking to profit, and security experts are scrambling to adapt. Getty Images

The video ad mavens at SpringServe announced a partnership with the security pros at Protected Media. By bringing “the latest measurement and verification tools” on board, SpringServe hopes to cut down on ad fraud and fake traffic on its programmatic video channels.

@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.