Less than a year after its debut, Snap will discontinue its AR Enterprise Services (ARES) unit. Launched in March 2023, the ARES technology suite was designed to allow customers to bring Snap’s AR tech into their own apps, sites and stores.
In a note to employees, Snap CEO, Evan Spiegel, said, “After exploring our options over the past few months, it became clear that it would take significant incremental investment to grow our enterprise offering for retailers and we simply cannot make that investment at this time.”
As part of this shuttering, Spiegel said “approximately 170” Snap employees will be let go.
Spiegel continued, “Several things have changed since we first began pursuing our AR Enterprise strategy.