Snapchat prides itself on its Generation Z-heavy user base, and parent Snap Inc. commissioned two separate studies from Kantar, on that demographic’s ad recall and its brand preferences.
Snap, Kantar Examine Gen Z’s Attention Span, Affinity for Brands
They spent less time viewing content bur remembered it at a higher rate
In the U.S., 60% of Gen Z respondents said their favorite brand was recommended by friends and family
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