Home Depot Is Reviewing Its $444 Million US Media Account

Incumbent Carat is defending in the process

Home Depot logo on a shopping cart
Home Depot spent over $444 million on measured media last year and just over $153 million in the first six months of 2020. Getty Images

Home Depot may have a new home for its media account in 2021, as the brand has launched a U.S. media agency review, sources with knowledge of the process confirmed to Adweek.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.