Simpli.fi Buys Advantage Software for More Than $100 Million
DSP will offer tools for agencies to streamline their media planning and reconciliation

The acquisition comes after deal-making slowed in 2020 due to the pandemic.
Simpli.fi, Advantage

Demand-side platform Simpli.fi has acquired The Advantage Software Company, which helps ad agencies and marketers automate their workflows, for more than $100 million.