Buys Advantage Software for More Than $100 Million

DSP will offer tools for agencies to streamline their media planning and reconciliation

The acquisition comes after deal-making slowed in 2020 due to the pandemic., Advantage

Demand-side platform has acquired The Advantage Software Company, which helps ad agencies and marketers automate their workflows, for more than $100 million.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.