Simpli.fi Buys Advantage Software for More Than $100 Million

DSP will offer tools for agencies to streamline their media planning and reconciliation

The acquisition comes after deal-making slowed in 2020 due to the pandemic. Simpli.fi, Advantage

Demand-side platform Simpli.fi has acquired The Advantage Software Company, which helps ad agencies and marketers automate their workflows, for more than $100 million.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.