Ad Tech

Simpli.fi Buys Advantage Software for More Than $100 Million

DSP will offer tools for agencies to streamline their media planning and reconciliation

The acquisition comes after deal-making slowed in 2020 due to the pandemic.Simpli.fi, Advantage
By Andrew Blustein

January 19, 2021

Demand-side platform Simpli.fi has acquired The Advantage Software Company, which helps ad agencies and marketers automate their workflows, for more than $100 million.

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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