Ad Tech

Simpli.fi Buys Advantage Software for More Than $100 Million

DSP will offer tools for agencies to streamline their media planning and reconciliation

The acquisition comes after deal-making slowed in 2020 due to the pandemic. Simpli.fi, Advantage

By Andrew Blustein

January 19, 2021

Demand-side platform Simpli.fi has acquired The Advantage Software Company, which helps ad agencies and marketers automate their workflows, for more than $100 million.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
Recommended articles
You Might Like

“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges

By Mike Petrella, VP Global Partnerships, Verizon Media

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

Rebuilding the Economy With DEI at the Core: A Conversation With ADCOLOR’s Tiffany R. Warren

By Arielle Gross Samuels

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}