Mergers and Acquisitions in the Time of Coronavirus

Deals are still happening, but PPP loans and lockdowns pose complications


There were 351 mergers and acquisitions in the ad-tech space last year–nearly one deal a day. Emerging platforms and changing regulations meant there was no sign of a slowdown in 2020.

Then the novel coronavirus pandemic hit. Ad spend has shrunk drastically, while stay-at-home orders have changed consumer behaviors and adjusted the motivating factors for M&A.

Deals are still happening, however. There was LiveRamp’s Acuity Data purchase this week, and S4 Capital has acquired three companies since March with a goal of raising

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