Samsung Ads And General Motors Team in CTV Pilot

TV giant debuts measurement tool amid an industry-wide land grab

Samsung Ads has introduced a TV audience measurement tool with General Motors just as on major streaming platforms move to shore-up their connected TV businesses.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in