Ad Tech

Samsung Ads And General Motors Team in CTV Pilot

TV giant debuts measurement tool amid an industry-wide land grab

The deal with GM is made possible through a partnership with Merkle.Samsung
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By Andrew Blustein

December 15, 2020

Samsung Ads has introduced a TV audience measurement tool with General Motors just as on major streaming platforms move to shore-up their connected TV businesses.

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Headshot of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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