Ad Tech

Smart TV Maker Samsung Now Has Its Own DSP

The company is looking to take advantage of the shift to streaming

Woman looking at a Samsung smart TV
The new tool is a self-service offering. Samsung
By Andrew Blustein

September 30, 2020

Samsung, the country’s largest smart TV operator, has built a demand-side platform that brings all of its TV inventory under one self-serve roof.

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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