Ad Tech

Smart TV Maker Samsung Now Has Its Own DSP

The company is looking to take advantage of the shift to streaming

Woman looking at a Samsung smart TV
The new tools is a self-service offering. Samsung

By Andrew Blustein

September 30, 2020

Samsung, the country’s largest smart TV operator, has built a demand-side platform that brings all of its TV inventory under one self-serve roof.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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