Ryan Reynolds’ Aviation Gin Launches OnlyGins.com With a Naked Bottle

Booze brand turned an Instagram photo into a social stunt in a matter of hours

aviation gin bottle
The stunt is a play on OnlyFans.com, a content subscription platform for independent creators. Wyatt Kane - Aviation Gin bottle

In the latest of its infamous Ryan Reynoldsian social media stunts, Aviation American Gin shared a new side of its brand personality today—a more, shall we say, adult persona.

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.