RTL Group Buys More Ad Tech with $33 Million Purchase of Yospace

Europe's largest broadcaster adds dynamic-ad-insertion outfit to bolster international programmatic ambitions

RTL already has a host of ad-tech properties
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RTL has agreed to acquire Yospace in a transaction valued at $33 million, in a deal that will add to the broadcaster’s existing bench of ad-tech assets, which includes fellow video specialists SpotX, SmartClip and Clypd.

Yospace has developed a technology that allows for the removal of ads contained within television broadcasts, replacing them with more targeted insertions in subsequent content streaming sessions—technology commonly referred to as server-side dynamic ad insertion (DAI).

Yospace licenses this technology to broadcasters in Asia, North America and western Europe, helping them improve their online ad yield, particularly for video-on-demand services. RTL Group notes that SSDAI is one of the strong growth drivers for its supply-side platform offering SpotX.

As a result, the acquisition of Yospace can help RTL Group, which is headquartered in Luxembourg, use its ad-tech stack to help build out a global business that can win, retain and scale monetization services for broadcasters and streaming service providers.

Bert Habet, RTL Group CEO, said the acquisition would help it build out one of the industry’s leading global independent monetization platforms.

“This acquisition will also help build local streaming champions in the markets where we have strong families of channels,” he said.

“This new relationship with RTL Group,” said Yospace CEO Tim Sewell, will not only allow us to extend our customer base to all entities of the biggest European broadcast and video network; but RTL Group is also fully committed to support the further rollout of our services to bring more innovative products to media owners around the world.”

RTL-owned SpotX last year joined as one of the signatories to an open letter pledging to adhere to transparent practices, a key issue for ad tech to address as it looks to become more intertwined with the traditional TV media business.






@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.