RTL Group Buys More Ad Tech with $33 Million Purchase of Yospace

Europe's largest broadcaster adds dynamic-ad-insertion outfit to bolster international programmatic ambitions

RTL already has a host of ad-tech properties

RTL has agreed to acquire Yospace in a transaction valued at $33 million, in a deal that will add to the broadcaster’s existing bench of ad-tech assets, which includes fellow video specialists SpotX, SmartClip and Clypd.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.