Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.
Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants in the U.S.
The Open App Markets Act, aimed at Big Tech companies such as Google and Apple, is one of the bills, which aims to increase competition in the mobile app store market.
“If the bill passes Congress, it will benefit publishers by giving them more leverage to avoid the App Store’s 30% commission,” said Paul Gallant, a policy analyst with investment banker Cowen & Co.