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Last Tuesday, Publicis Media announced the launch of a marketplace for publishers who have unique or diverse audiences to make inventory available to clients through its Diverse and Inclusive Media Exchange (DIME). By doing this, the agency will help these publishers build their ad revenue and grow clients’ audience reach.
Created by Publicis Media’s agency Spark Foundry, the marketplace, exclusive to Publicis clients, will make inventory from underrepresented publishers easier to access for brands.
“With this new marketplace, we are moving away from blocking audiences to delivering more inclusive content for our clients than ever before,” Publicis Media U.K.
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