‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard
Leaders from P&G, NBCU and The Trade Desk on the fundamental changes rocking the ad industry
From left, P&G's Marc Pritchard, NBCUniversal's Linda Yaccarino and The Trade Desk's Jeff Green.
Pritchard/Yaccarino: Getty Images; Green: TheTradeDesk
Three of advertising’s top executives believe there’s no going back to the way business was done before the Covid-19 outbreak.
