‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard

Leaders from P&G, NBCU and The Trade Desk on the fundamental changes rocking the ad industry

From left, P&G's Marc Pritchard, NBCUniversal's Linda Yaccarino and The Trade Desk's Jeff Green.
From left, P&G's Marc Pritchard, NBCUniversal's Linda Yaccarino and The Trade Desk's Jeff Green. Pritchard/Yaccarino: Getty Images; Green: TheTradeDesk

Three of advertising’s top executives believe there’s no going back to the way business was done before the Covid-19 outbreak.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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