CPG & Grocery

Pernod Ricard Addresses Online Hate Speech With New 'Engage Responsibly' Initiative

The project serves as a follow up to July's Stop Hate For Profit boycott

engage responsibly illustration
The multi-prong initiative encourages consumers to flag hate speech more often and offers brands ways to offset their use of social platforms.Pernod Ricard
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By Kathryn Lundstrom

October 22, 2020

When Pamela Forbus stepped into her role as chief marketing officer for international alcohol conglomerate Pernod Ricard’s North America division in June, things were anything but calm.

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Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor.

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