Paul Bannister Saw the Internet Grow Up. Now He's Developing New Web Standards

The CafeMedia exec is working to win ad dollars for publishers as walled gardens dominate

Paul Bannister grew up with the internet, surfing text-based browsers at the University of Pennsylvania in the early ’90s.

After college, he created—and eventually sold—a website to review video games, which was among the first of the era to have ads (after HotWired, the first online magazine). Back then, click-through rates were 2% to 3%, astronomical compared to today when publishers are lucky if one in a thousand visitors click on an ad.

Bannister, the chief strategy officer of publisher CafeMedia, said competition in the early years of the internet was “fierce but even.”



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the May 17, 2021, issue of Adweek magazine. Click here to subscribe.