In the three months since the coronavirus began its march across the U.S., media companies have been learning new things about how consumers are interacting with their content and how advertisers are best reaching them.
A group of industry leaders gathered (virtually, of course) to talk with Adweek’s streaming editor Kelsey Sutton about which behaviors they think are temporarily affected by the pandemic and the new ad products that will have staying power.
“You’re not going to find any piece of research that shows advertising doesn’t work,” said Josh Feldman, evp and head of marketing and advertising creative for NBCUniversal.
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