Would You Have Watched This Ad Six Months Ago? How About Now?

Advertisers hope new formats will win over adaptive consumers

adweek elevate tv
Adweek's Elevate: TV focused on how the pandemic has changed consumer behavior (and what advertisers hope to do about it). Adweek

In the three months since the coronavirus began its march across the U.S., media companies have been learning new things about how consumers are interacting with their content and how advertisers are best reaching them.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.