Native advertising duo Outbrain and Taboola have announced their intention to merge in a deal billed by the companies’ leadership as a bid to rival the likes of Amazon, Facebook and Google for ad spend.
Taboola founder and CEO Adam Singolda will head up the proposed entity, which will operate under the Taboola name pending a subsequent rebrand that will reflect both companies.
Outbrain co-founder and co-CEO Yaron Galai will actively assist with the transition during the 12 months following the closure of the deal, which has been approved by both companies’ boards but still subject to regulatory review.
The combined company will have over 2,000 employees across 23 offices, serving over 20,000 clients in more than 50 countries across the North America, Latin America, Europe, Middle East and Asia-Pacific regions.
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