Ad Tech

Oracle Launches Outcome-Based Measurement Tool

Collaborations with Visa and PlaceIQ to help marketers link digital ads to in-store visits

oracle moat logo
Moat Outcomes is the latest offering from Oracle Data Cloud. Oracle, Moat, Getty Images

By Ronan Shields

September 23, 2020

Oracle Data Cloud has announced the launch of Moat Outcomes, a performance measurement service it maintains will help brands better attribute their marketing interventions to in-store visits.

Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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