Ad Tech

How Oracle Is Acclimating to a Pro-Privacy Climate

Oracle gets creative after third-party data restrictions

oracle logo
An Oracle executive did not rule out future purchases to better illuminate its audience insights. Illustration: Trent Joaquin; Source: Oracle

By Ronan Shields

September 17, 2019

Oracle was dealt a significant blow by the European Union’s General Data Protection Regulations (GDPR), leading the company to effectively pull the plug on its audience measurement tool AddThis because of the restrictions on third-party data.

Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.
Recommended articles
You Might Like

Webex and GoDaddy CMOs Share How They Build Genuine Connections Through Emotional Storytelling

By Julie Cullinane

A Playbook for Thriving in the Post-Cookie World

By TransUnion

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

Cross-Screen TV Measurement Is the Key to Unlocking Today’s Upfronts

By Christine Grammier

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}