How Oracle Is Acclimating to a Pro-Privacy Climate
Oracle gets creative after third-party data restrictions
An Oracle executive did not rule out future purchases to better illuminate its audience insights.
Illustration: Trent Joaquin; Source: Oracle
Oracle was dealt a significant blow by the European Union’s General Data Protection Regulations (GDPR), leading the company to effectively pull the plug on its audience measurement tool AddThis because of the restrictions on third-party data.
