Ad Tech

How Oracle Is Acclimating to a Pro-Privacy Climate

Oracle gets creative after third-party data restrictions

oracle logo
An Oracle executive did not rule out future purchases to better illuminate its audience insights. Illustration: Trent Joaquin; Source: Oracle
By Ronan Shields

September 17, 2019

Oracle was dealt a significant blow by the European Union’s General Data Protection Regulations (GDPR), leading the company to effectively pull the plug on its audience measurement tool AddThis because of the restrictions on third-party data.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

First-Party Data Is Your Future

By Tom Affinito, Global Product Marketing Lead, Identity, LiveRamp

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

Cracking the Code to Reach Professional Audiences

By Mediaocean

How Pharma Marketing Can Ride the Audio Wave Into Modern Times

By Lee Ann Longinotti

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}