How Oracle Is Acclimating to a Pro-Privacy Climate

Oracle gets creative after third-party data restrictions

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An Oracle executive did not rule out future purchases to better illuminate its audience insights. Illustration: Trent Joaquin; Source: Oracle

Oracle was dealt a significant blow by the European Union’s General Data Protection Regulations (GDPR), leading the company to effectively pull the plug on its audience measurement tool AddThis because of the restrictions on third-party data.

@ronan_shields Ronan Shields is Adweek's programmatic editor.