How Oracle Is Acclimating to a Pro-Privacy Climate

Oracle gets creative after third-party data restrictions

Get up to speed on AI and all things tech at NexTech, November 14-15 in NYC (+ virtual). Hear from leaders at Roc Nation, Legitimate, Tracer and more. Save 20% now.

Oracle was dealt a significant blow by the European Union’s General Data Protection Regulations (GDPR), leading the company to effectively pull the plug on its audience measurement tool AddThis because of the restrictions on third-party data.

The legislation, which many interpret as a harbinger of things to come from legislators elsewhere in the world, severely inhibits the use of third-party data in the use of ad tech and mar tech.

However, this week at its flagship conference Oracle OpenWorld 2019, the enterprise software giant unveiled its comeback strategy, including further inroads into the de rigeur customer data platform (CDP) space, namely an integration between CX Unity and data



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in