In an exclusive email interview ahead of her IAB Brand Disruption and Adweek Women Trailblazers Summit appearances, Paris Hilton discusses going from reality TV star to creating Paris Hilton Entertainment, an integrated media and product organization with 19 products that have done over $4 billion in sales in the last decade.
Adweek: How do you define “brand disruption?
Paris Hilton: I think about brand disruption in a couple of ways. One is when a brand earns enough trust to be able to change the expectations of consumers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in